Privacy Policy
Last Updated: January 2026
Max Hale Art ("we," "us," "our," or "Company") operates maxhaleart.co.uk (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all its content, functionality, and services offered thereon.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Data: Name, email address, IP address, and other contact information you voluntarily provide through forms or subscriptions.
- Device Information: Browser type, operating system, device type, and unique device identifiers.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and browsing patterns.
- Cookies: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Location Data: General geographical location based on IP address (not precise GPS data).
We do not knowingly collect data from children under 18 years of age. If we become aware that a child under 18 has provided us with personal data, we will delete such information immediately.
2. How We Use Information
We use the information we collect for the following purposes:
- Affiliate Tracking: To track clicks, referrals, and commissions from affiliate links to partner casinos and betting sites.
- Analytics: To analyze website performance, user behaviour, and traffic patterns using analytics platforms.
- Site Improvement: To enhance user experience, functionality, and content based on user feedback and data.
- Communications: To send newsletters, updates, and promotional content (with your consent).
- Legal Compliance: To comply with legal obligations and prevent fraud or abuse.
- Marketing: To deliver targeted advertising and personalised content.
3. Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour and website performance (e.g., Google Analytics).
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
- Affiliate Tracking Cookies: Monitor affiliate referrals and commissions.
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. You may also opt out of analytics cookies via browser extensions or platform-specific tools such as the Google Analytics Opt-Out Browser Add-on.
4. Third-Party Links
Our Website contains affiliate links to casinos, betting sites, and other gambling operators. We are not responsible for the privacy practices, policies, or content of these third-party websites. When you click on an affiliate link and leave our Website, you are subject to their respective privacy policies and terms of service.
We strongly recommend reviewing the privacy policies of any third-party site before providing personal information. This Privacy Policy applies only to maxhaleart.co.uk and does not extend to external websites or services.
5. Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (subject to legal exemptions).
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Object to processing for marketing, analytics, or other purposes.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
To exercise any of these rights, please contact us using the details in the Contact Us section below.
For Users Outside the UK/EU: If you are located in the United States or other jurisdictions, applicable privacy laws such as the California Consumer Privacy Act (CCPA) may also apply. We comply with applicable privacy regulations in your jurisdiction.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Personal Data: Retained for the duration of our relationship plus 3 years, unless longer retention is required.
- Cookies: Session cookies are deleted when you close your browser; persistent cookies are retained for up to 2 years.
- Analytics Data: Aggregated and anonymised data may be retained indefinitely.
- Affiliate Data: Retained as required for commission tracking and accounting purposes.
You may request deletion of your data at any time by contacting us, subject to legal and contractual obligations.
7. Contact Us
If you have questions, concerns, or wish to exercise your data rights regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
Website: maxhaleart.co.uk
We will respond to your request within 30 days of receipt, or as required by applicable law.
Data Protection Officer (if applicable): Requests may be directed to our DPO via the email address above.
Disclaimer: This Website is for informational and affiliate purposes only. We do not encourage or endorse gambling and do not provide gambling services. Please gamble responsibly and ensure you comply with all applicable laws and regulations in your jurisdiction. If you or someone you know has a gambling problem, please contact the National Gambling Helpline at 0808 8020 133 or visit GambleAware.co.uk.